Cheer LA was originally conceived to provide a philanthropic outlet for adult men and women interested in the sport of cheerleading. Cheer LA, along with other community based cheerleading organizations, is an active group of volunteers seeking to promote awareness, spirit, and diversity in the LGBTQ community through dynamic cheer, dance, and stunt performances. At each performance Cheer LA raises funds for a local charity. We call this our Cheer for Life program. Through the generous donations of spectators we are able to raise money for HIV/AIDS related charities.