Cheer LA: awareness, spirit and diversity Cheer LA was originally conceived to provide a philanthropic outlet for adult men and women interested in the sport of cheerleading. In the tradition of Cheer SF and other community based Cheerleading organizations, Cheer LA is an active group of volunteers seeking to promote awareness, spirit, and diversity in the gay community through dynamic cheer, dance, and stunt performances.  At each performance Cheer LA raises funds for a local charity. We call this our Cheer for Life program. Through the generous donations of spectators we are able to raise money for AIDS related charities. To contact Cheer LA, please email us or call the Cheer LA hotline at: 310-393-0207.